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Tusculum names three directors to advance university initiatives

Staff • Oct 6, 2018 at 7:30 AM

GREENEVILLE — Tusculum University has selected three experienced professionals as directors to lead marketing, communications and student success initiatives.

The university recently promoted Laralee Harkleroad to marketing director and Chuck Sutton to director of student success. In addition, Jim Wozniak, who has served as a reporter and media relations professional in Northeast Tennessee, was named communications director.

Harkleroad has served as associate marketing director for Tusculum since 2014. In her new role, she will be responsible for developing integrated marketing plans, strategies and campaigns; overseeing the university’s brand identity; and assisting with student retention and engagement activities. She will continue preparing promotional and recruitment materials.

She has a bachelor’s degree in business administration, with a concentration in legal studies, from East Tennessee State University and a master’s degree in business administration with a specialization in human resources from King University. She is pursuing a doctorate in leadership and learning in organizations through Vanderbilt University’s Peabody College.

Sutton has served the Tusculum community since 2010, most recently as multicultural retention specialist in the student support services program. In his new position, he will oversee and manage student housing assignments and will serve as the point of contact for principal behavior education in conduct matters. He will also develop student programming opportunities, with particular emphasis on intramural sports.

He holds a bachelor’s degree in education from ETSU and is seeking a master’s degree in talent development from Tusculum. He also volunteers with Tusculum’s football program and facilitates the Pioneer Peers mentoring program.

Wozniak joined the Tusculum family in September after eight years with Wellmont Health System, where he served most recently as media relations director and helped communicate the organization’s merger with Mountain States Health Alliance. As communications director, he will lead Tusculum’s media relations efforts; be responsible for internal and external communications; and lead public affairs, publications and special events using an integrated approach to information dissemination.

He has a bachelor’s degree in journalism from Northern Illinois University. In his spare time, he serves as president of the Board of Trustees at Rocky Mount State Historic Site.