School officials said alcohol sales will begin with the second home game Sept. 7 game against Brigham Young.
"I appreciate everyone whose efforts have helped us develop what we believe is a comprehensive and responsible plan for alcohol sales at home football games," athletic director Phillip Fulmer said Friday in a statement. "The game day experience at Neyland Stadium is historic and unrivaled, and I'm confident these new concessions options will aid our continued efforts to enhance that experience for Tennessee fans and visitors throughout the stadium.”
Fulmer added that officials “remain committed to providing a safe, positive, and family-friendly atmosphere in our venues and have measures in place to assure that standard is met.”
Southeastern Conference chancellors and school presidents voted in May to give league members the option of selling beer and wine in public areas during sporting events. Tennessee joins Arkansas, LSU, Missouri, Texas A&M and Vanderbilt in providing alcohol at upcoming football games.
Beer will be sold throughout Neyland Stadium at concession stands and kiosks, excluding areas near the student section. Wine will be sold in the Tennessee Terrace and East and West Clubs.
A maximum of two alcoholic beverages may be purchased per transaction. Alcohol sales will end after the third quarter. Fans won’t be allowed to take alcoholic beverages out of the stadium.
The Vols kick off the season on Aug. 31 at home against Georgia State.